Financial Future

If you are a in the market for dedicated servers, colocation, cloud hosting etc. is there any real choice or are you just being sold the equivalent of low tar cigarettes ?

The Law, Green servers and your profit line.

One of the main concerns facing our industry is the pressure to be more eco and to provide green dedicated Servers. In actuality at the moment Green costs more and if something is more expensive shareholders and company investors don’t like it. In America up until recently a corporation could actually get sued by shareholders are doing something that could be seen as adversely affecting the bottom line.

That does seem a bit harsh, and I’m happythat they now have changed it to enable company directors and CEOs to make ecological decisions that may affect profit margins and entertaining the idea of green dedicated Servers.

However I think we’re looking at the wrong question here, what we should be looking for is the solution where going green doesn’t cost more.

Is the Internet eco-friendly? is a telephone book wasteful?

People talk about how Yellow pages are not environmentally friendly and it seems “obviously” much more green to search on the Internet.

Actually is this true?

The main such companies all have data centres running 24 hours a day seven days a week in hot locations like Palo Alto and California where the need for air conditioning is much higher . This burns a huge amount of electricity… a telephone directory does not need to be plugged into the electricity.

Currently, there is a lot of directory in bashing going on… (mainly buy new directory replacement websites I might add) but think about it, once directories are made that they last a year and reside on the sideboard next to the telephone.

All of us in the industry are keeping very quiet about how un-green your average search on Google is… (the same way Costa coffee is keeping very quiet about the detrimental effects of caffeine- but at least you have the choice of decaffeinated…)

Of course we can never look back the idea that the phone directory will still be around in five or 10 years is complete lunacy.

Decaffeinated servers

It is really an issue of typical economics… like many things… it looks like its down to straight cost, but sometimes it boils down to the total lack of choice. The public and corporations are keeping so much more data in the cloud these days …. and firms like us who furnish them with the dedicated server space that they need are really playing piggy in the middle.

Companies do want greener servers… the issue is not that Eco friendly servers are unavailable….
to be fair as an firm you can make the choice to invest in them…but really it is an issue for the energy companies and central government.

Green electricty

The issue really is…. why is there such a lack of choice of Eco friendly electricity? And then when it is available why, if central government says it wants to be green…

why is it so much more expensive?

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It’s safe to say most people wonder what a dedicated server actually is. In all honesty, a dedicated server isn’t that complicated a product. A dedicated server in very simple words, is a computer, in a server case, hosted in a datacentre on a high powered internet connection. 99% of hosts that provide server hosting should tick all these boxes. Having the correct setup and environment is essential for dedicated server web. Let’s go over those descriptions for a dedicated server.

Dedicated servers are just like home computers

A computer is housed in a big case, that’s suitable to sit on a desk or dining room table (which is where I’m writing from on my Macbook at present!). A server on the other hand, will be hosted in a special case, that can be anywhere from 1U or 4U. ‘U’ is a measurement of space, and 1U is about 3″. Rackmounted servers are specialised to fit into racks in datacentres. Apart from allowing efficient air flow and cooling, racks allow for efficient cable management. One of the best know dedicated server manufacturers, is Dell. Who as you will know also provide laptops and home PC’s. So perhaps the main difference is the case a server or home computer uses. Granted dedicated servers are usually a lot more high powered and resilient.

Datacentres host dedicated servers

The average managed server will be in a 1U case. If you think of a pizza box, the height is about the same as 1U! Although, you won’t find pizza in a server case. A good example is the R200 server by Dell. Generally, these consume between 0.4 and 0.6 amps. In a 16 amp you could house around 26 servers. Using rackmount rails, these servers are stacked on top of each other, with air flow in between each server. Each dedicated server has a network and power port at the back. Each rack will have power supply units and at least one switch for the server to connect to. Datacentre racks are arranged into aisels. Rows of racks in aisels can be seen in datacentres. Some racks will host high powered routers, and switches, which jump off onto the main internet backbone. For this kind of environment, a company such as Melbourne who specialise in server hosting would be ideal.

Fast internet for dedicated servers

The majority of home connections run at around 10mbs. Dedicated servers need more. A 100mbit connection is expected for dedicated servers. Website such as video sites require this high connection. So in conclusion, the right hardware, a good datacentre and fast connection are needed for server hosting.